Move over, Maldives...
Vietnam’s got some things to say.
Picture this: You, a cocktail (or coconut!) in hand, toes sinking into soft, golden sand, while a fishing boat floats lazily in the distance like it has all the time in the world. Welcome to Vietnam’s next big thing: boutique beach resorts — where luxury is effortless, the vibes are low-key fabulous, and the crowds are still blissfully elsewhere.
The new generation of boutique resorts popping up along Vietnam’s coastlines aren’t the “giant mega-resorts where you need a golf cart to find your room” type. These are intimate, stylish hideaways where every sunset feels like it’s just for you — and where the hardest decision you’ll make all day is “pool or ocean?”
Where to Find These Hidden Gems
Phu Quoc
Once a sleepy island known for fish sauce (yum?), Phu Quoc is now quietly flexing its boutique beach cred. Resorts like Mango Bay and Fusion Resort blend barefoot luxury with that sweet, sweet “this-could-totally-be-my-second-home” feeling.
Insider Tip: Go now. Really. Phu Quoc is still mostly off the radar… but for how much longer? We smell the Instagram stampede coming.
Con Dao Islands
A former prison island (yes, really) turned tropical paradise, Con Dao is all about privacy with a capital P. Six Senses Con Dao is a pioneer here — think dreamy villas, private plunge pools, and a spa that could probably solve most of your problems.
Insider Tip: Con Dao has some of the best snorkeling and diving in Vietnam. Bring a GoPro and your “how is this real life” face.
Hoi An Area (Hidden Beaches)
Everyone knows about Hoi An’s lantern-lit old town charm, but the beaches nearby are leveling up fast. Resorts like Anantara Hoi An and Four Seasons Nam Hai bring serene beachfront luxury with a side of historic culture (and more tailor shops per square foot than anywhere on Earth).
Insider Tip: After a blissful day at the beach, get custom-made linen outfits in town. Nothing says “I’m living my best life” like tailored beachwear.
Why We’re Obsessed (And Why You Will Be, Too)
- Size Matters (and Smaller is Better): Boutique resorts usually have fewer rooms, which means no breakfast buffet stampedes or lounge chair wars. Just peace, quiet, and maybe that friendly golden retriever that belongs to the owner.
- Authenticity on Tap: You’re not just staying at a resort. You’re soaking in local art, architecture, food, and a whole lot of laid-back soul.
- Prices That Make You Do a Double Take: Luxury-for-less is alive and well in Vietnam. You can stay somewhere seriously stunning without taking out a second mortgage. (P.S. We still recommend booking early — the secret’s getting out.)
Let’s Start Planning Your Boutique Beach Getaway!
We’ll match you with the perfect hidden gem where the only thing crowded will be your camera roll with too many perfect beach photos.
